06Case studies
Four projects I worked on at Media.net, and two 7-day sprints.
Select, Bytes, OSCAR and Audience IQ are my work at Media.net. Uber Carpooling and FridgeBuddy are concept projects I designed in 7-day sprints. Each one opens the full case study.
At Media.net4 projects
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01
Select Design SystemShared design rules and building blocks, shaped by researchThe design system behind Select, a Media.net tool for building advertising deals. Watching people use it showed most problems lived in single building blocks, like date fields and dropdowns, so I fixed them there, each shown before and after.
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02
BytesShort videos, on news websitesBytes uses AI to turn news articles into short vertical videos that play on the news site itself. I designed the admin studio where the site’s team checks every video before it goes live, groups them into playlists and sees what they earn.
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03
OSCARA flowchart builder for search results pagesA search results page is filled from several outside sources. OSCAR is where teams draw the flowchart that decides which source to ask first, and what to do when one comes back empty. The rules live inside every menu, so a broken setup can’t be built.
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04
Audience IQAI-suggested audiences, right in the searchWhen building an ad deal, people choose who should see the ads. Audience IQ lets them describe those people in plain words, and AI suggests ready-made audiences right inside the search they already use. Shipped in October 2026.
7-day sprints2 concept projects
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05
Uber CarpoolingRedesigning shared rides for IndiaA concept redesign of shared rides for India, built around faster matching, clearer routes and safety you can see. Researched and prototyped in seven days.
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06
FridgeBuddyHelping people waste less foodA fridge inventory and expiry tracker that helps people waste less food: scan a receipt, get nudged before things expire, and cook with what you already have.
