Rishabh Kumar
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Rishabh Kumar smiling, wearing gold-rimmed glasses and a black blazer

Hi, I’m Rishabh Kumar

I make complex B2B tools feel simple.

Senior Product Designer at Media.net in Mumbai. I design B2B SaaS products, enterprise tools and the design systems that hold them together, since Dec 2020: 5 yrs 10 mos and counting.

See my work Download resume
Mumbai, India · IST

01Selected work

Four projects I worked on at Media.net, and two 7-day sprints.

Select, Bytes, OSCAR and Audience IQ are my work at Media.net. Uber Carpooling and FridgeBuddy are concept projects I designed in 7-day sprints. Each one opens the full case study.

  1. Four products at Media.net, then two phone apps. Scroll to open it up.

  2. 01 / 06Media.net · Design system

    Select Design System

    Fix it once, in the building block.

    The design system behind Select, a Media.net tool for building advertising deals. Watching people use it showed most problems lived in single building blocks, like date fields and dropdowns, so I fixed them there, each shown before and after.

    Role
    Senior Product Designer
    Where
    Media.net, Select
    Scope
    Design rules to product screens
    Read case study

  3. 02 / 06Media.net · Shipped

    Bytes

    Shorts on news sites, with a human in the loop.

    Bytes uses AI to turn news articles into short vertical videos that play on the news site itself. I designed the admin studio where the site’s team checks every video before it goes live, groups them into playlists and sees what they earn.

    Role
    Senior Product Designer
    Where
    Media.net
    Status
    Shipped, ongoing
    Read case study

  4. 03 / 06Media.net · Empire

    OSCAR

    A flowchart builder that only offers valid moves.

    A search results page is filled from several outside sources. OSCAR is where teams draw the flowchart that decides which source to ask first, and what to do when one comes back empty. The rules live inside every menu, so a broken setup can’t be built.

    Role
    Senior Product Designer
    Where
    Media.net, Empire
    Timeline
    2024 to 2025
    Read case study

  5. 04 / 06Media.net · Shipped

    Audience IQ

    Describe an audience. Get one.

    When building an ad deal, people choose who should see the ads. Audience IQ lets them describe those people in plain words, and AI suggests ready-made audiences right inside the search they already use. Shipped in October 2026.

    Role
    Senior Product Designer
    Where
    Media.net, Select
    Status
    Shipped, Oct 2026
    Read case study

  6. 05 / 06Concept · 7-day sprint

    Uber Carpooling

    Shared rides with faster matching and visible safety.

    A concept redesign of shared rides for India, built around faster matching, clearer routes and safety you can see. Researched and prototyped in seven days.

    Role
    Product Designer
    Type
    Concept redesign
    Timeline
    7 days
    Read case study

  7. 06 / 06Concept · 7-day sprint

    FridgeBuddy

    Know what’s in your fridge before it goes off.

    A fridge inventory and expiry tracker that helps people waste less food: scan a receipt, get nudged before things expire, and cook with what you already have.

    Role
    Product Designer and UX Researcher
    Type
    Solo project
    Timeline
    7 days
    Read case study
All six, on one pageCase studies

Every project with its role, team and status, grouped by where I did it.

 Side projectsExplorations

Smaller product concepts I built quickly with AI.

 How I got hereMy journey

From writing code to designing products, in eleven chapters.

02About

About me

I design B2B SaaS products, enterprise tools and the design systems that hold them together. I like turning complex workflows into screens people find simple, and fixing problems once, in the component, so every screen gets the fix.

Years designing, since Dec 2020
5+
Case studies on this site
6
Documented components in the Select Design System
24
Employee of the Year at PODTECH
2021

Skills

  • Design systems
  • UX design
  • UI design
  • Interaction design
  • Prototyping in Figma
  • Cross-functional collaboration

Tools

03How I work

Design thinking, and empathy is where it starts.

  1. 01

    Research

    White papers, competitive analysis and user interviews.

  2. 02

    Define

    Personas, journey maps and a sharp “how might we”.

  3. 03

    Ideate

    Opportunity mapping and low-fidelity sketches.

  4. 04

    Design & prototype

    High-fidelity screens and a clickable prototype.

  5. 05

    Test & iterate

    Usability testing, then the next round.

04Experience

Where I’ve worked

  1. Nov 2023 – Present

    Senior Product Designer · Media.net

    Mumbai, India

    • Lead design for core Media.net products: Select, Bytes, Empire, Makdi and Neo.
    • Built design systems from scratch for Neo, Select and Bytes in Figma, using AI-powered tools to keep design work fast and consistent across teams. The Select Design System has 187 tokens, 42 text styles and 24 documented components.
    • Defined the system architecture, streamlined workflows and automated how design tokens and assets reach engineering; built documentation and learning resources, and mentored teams through adoption.
    • Case studies: Bytes, a studio to review and manage AI-made short videos on news websites; OSCAR, a flowchart builder for search results pages; and Audience IQ, AI-suggested ad audiences, shipped October 2026.

  2. May 2021 – Nov 20232 yrs 6 mos

    UI/UX Designer · PODTECH

    • Designed interfaces and management tools for data center infrastructure management (DCIM), so operations teams can respond fast to alarms, incidents, maintenance and failures.
    • B2B products: YondrOne for Yondr Data Center, LifeSafety for health and safety, and Clover, an IT marketplace.
    • Worked with data center teams on their workflows, led user testing and feedback rounds, and partnered with developers so every build matched the design.

    Employee of the Year 2021

  3. Dec 2020 – May 20215 mos

    UI/UX Designer · Kloudone

    • Improved the design architecture of the KloudPLM Salesforce product, redesigned the KloudPLM website and designed the Kloudlearn dashboard.

  4. Before Dec 2020

    Freelance web designer

    • Websites for clients, where one client’s advice pulled me into UX.

Education

Certifications

Interests

Gaming, live streaming and content creation on my YouTube channel.

@RishabhK on YouTube

Languages

English, Hindi

05Contact

Let’s talk.

For product design roles, design systems and UX collaborations. My inbox is open.

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